Revenue rank on Toolify.
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Boords
Online storyboarding software for efficient video project planning and collaboration.
Read the market signal first
Traffic and channel data use SimilarWeb methodology; keyword metrics come from DataForSEO; ranking and revenue signals come from Toolify. Evidence snapshot 2026-10-23.Estimated monthly traffic (directional, not audited revenue).
Primary market category.
Non-brand search share indicates how much task-led discovery may exist.
Channel mix share of visits
Top countries traffic share
Competitor traffic three-month visits
Task-keyword opportunity table
Score is Shipsite's opportunity score, blending the metrics on the left. Auditable inputs are Volume, KD, CPC, allintitle and KGR.| Keyword | Volume | KD | CPC | KGR | Score |
|---|---|---|---|---|---|
| storyboard template | 5 | — | — | — | 78 |
| 16:9 | 2 | — | — | — | 52 |
| what is alliteration | 4 | — | — | — | 25 |
| third person point of view | 2 | — | — | — | 22 |
| what is an epilogue | 1 | — | — | — | 20 |
| logos definition | 7 | — | — | — | 15 |
| foil character | 1 | — | — | — | 15 |
| boords | 1 | — | — | — | 8 |
KGR is shown once allintitle sampling lands for a keyword; Volume, KD and CPC are already auditable.
Business canvases and strategic analysis
Thirteen grounded views aligned with the site-building strategy desk: Business Model Canvas, Value Proposition Canvas, JTBD, ICP, Empathy Map, Customer Journey, SWOT, PESTAL, Porter's Five Forces, 3C, STP, 4P and AIDMA — opened by the insight brief.One-line positioning
Boords is online storyboard and script-planning software for video teams, agencies, and freelance creators to collaborate.
Target user
End users: video teams, agencies, and freelance creators planning storyboards and projects; buyer/admin roles are not separated.
Category role
Position: video pre-production collaboration software, differentiating storyboards plus scripts plus timing in one flow.
The verdictBoords hooks with free script tools and bills board subscriptions; its moat is habit, squeezed by suites and AI.
Non-obvious insights
- Traffic +6.89% while keywords -13.71% and paid is zero: growth rides brand habit as the SEO moat shrinks.
- Student queries ('what is alliteration') and aspect-ratio overlap dilute visits, matching rank #291 vs 276.8K visits.
- StudioBinder has 3x traffic yet Boords monetizes better per visit via high-intent storyboard traffic.
Mechanisms worth studying
- No-signup utility pages replaced all paid spend (0 paid keywords, rank #291): give the template, sell the collaboration.
- Direct habit offsets keyword decline only via per-project recurrence; freelance gaps make retention the true engine.
01 · Business Model Canvas
Business Model Canvas
- Technology partner: only Stripe payment infrastructure is confirmed by evidence.
- Missing evidence: no channel alliances, integration marketplace, or ecosystem partner names.
- Missing evidence: no investors, agencies, or strategic partner names.
- Stripe only: card subscription stack, no invoicing rail; billing depends on one vendor.
- Product/technology: maintain storyboards, scripts, timing calculator, and free template pages.
- Missing evidence: reliability, quality, review, and service-operations metrics are not provided.
- GTM/success/org: direct-plus-organic acquisition with template SEO first; customer success unproven.
- Marketing is SEO ops: ~12K US keywords and free timing-calculator pages, zero paid spend.
- Agency uploads force copyright/confidentiality handling; UK 9.29% forces GDPR duties.
- Functional: online storyboards, project-planning collaboration, script templates, and a built-in timing calculator.
- Missing evidence: no pricing, time-saving, or revenue-impact data; economic value is unquantified.
- Emotional/social value: no-signup templates lower trial friction and give creative teams a clear start.
- Missing evidence: no security, compliance, permissions, data-retention, or service-level statements.
- Innovation: storyboards, scripts, and timing in one flow; integrations with production tools are unknown.
- Relationship: Stripe-subscription B2B SaaS; contract length and renewal terms are unknown.
- Missing evidence: no support, onboarding, customer-success, or account-management statements.
- Missing evidence: no retention, churn, renewal, or expansion-usage data.
- Missing evidence: no security certification, compliance, customer proof, or case studies.
- End users plan video projects, write scripts, build storyboards, and collaborate through production.
- Missing evidence: whether team leads/producers buy and what admin rights exist is not stated.
- Web product at boords.com; 276.8K monthly visits, led by US/UK/India; pricing undisclosed.
- Pain: scripts, storyboards, and timing are scattered; gain: collaboration inside one pre-production flow.
- Missing evidence: no pricing, conversion, ARPU, retention, or ROI metrics.
- Technology/data: online storyboards, script planning, and timing calculator are evidenced; data moat is unproven.
- Brand/distribution: 276.8K monthly visits; Direct 60.67%, with template tool pages attracting search users.
- Missing evidence: team size, funding, and office/physical capacity are unknown.
- 276.8K visits and revenue rank #291; 60.67% direct shows an established storyboard brand.
- Capacity need: frame-image storage, export rendering, concurrent projects; no AI compute.
- Direct 60.67%/organic 26.33%, zero paid: wins via brand habit and template SEO hooks.
- Consideration channels: Direct 60.67%, Organic Search 26.33%, Referrals 6.69%.
- Transaction: Stripe subscription billing; price lines are empty and tiers are unverifiable.
- Delivery: web app at boords.com; free script-template tool pages act as an SEO hook.
- Missing evidence: service channels, SLAs, or support entry points are not stated.
- R&D cost: likely collaboration storyboards, script timing, and template tools; amounts unknown.
- Missing evidence: no unit delivery, infrastructure, or usage-cost data.
- Missing evidence: no support, operations, compliance, or quality-cost data.
- Acquisition: Direct 60.67% and Organic 26.33%; paid traffic and paid keywords are 0.
- Stripe fees scale with subscription count; India's 7.65% traffic faces USD card friction.
- Charging unit: Stripe subscription; specific tiers and prices are unknown.
- Missing evidence: no seat, usage, upgrade, or expansion revenue rules.
- Unknown: whether service, licensing, usage, or alternative revenue streams exist.
- Free no-signup templates are cost, not revenue; services or licensing remain unevidenced.
02 · Value Proposition Canvas
Value Proposition Canvas
Product side · Value Map
- Online storyboard editor: frame-by-frame boards, team collaboration, project planning.
- Free video script template pages with a built-in timing calculator, no signup.
- Built-in timing calculator converts script to seconds, relieving slot-overrun anxiety.
- Frame-anchored comments on shared board links end email frame-number hunts.
- No-signup template pages front-load value before any account—giving before asking.
- ~12K keyword pages like 'storyboard template' keep feeding pitch-stage users.
Customer side · Customer Profile
- Functional: turn commercial/explainer/corporate scripts into timed, approvable boards.
- Emotional: look prepared and credible in front of the client at pitch time.
- Script and frame versions bounce across email/PDF; feedback loses its frame numbers.
- Subscription keeps billing through idle gaps between project-based gigs.
- One link lets clients annotate frame by frame, ending re-export loops.
- Templates plus the timing calculator yield a first draft in minutes, shortening pitches.
03 · JTBD
Jobs To Be Done
- When Teams and creators planning video projects, scripts, and storyboards collaboratively stall on collaborate, they search 'storyboard template' or open boords.com.
- Direct is 60.67% of observed visits, so 'storyboard template' is a repeatable collaborate situation rather than a one-off search.
- Measured demand for 'storyboard template' shows Boords is needed because the current stack cannot finish collaborate in one pass.
- A procurement window and seat budget force Not separately identified in evidence to choose Boords for 'storyboard template' or an alternative now.
- The functional job is delivering usable collaborate in-session, not learning another full suite.
- Before paying, buyers still line up '16:9' quality, limits, and the observed Stripe checkout on one comparison sheet.
- Teams and creators planning video projects, scripts, and storyboards collaboratively want less panic after a failed collaborate pass, especially when 'storyboard template' misses the expected result.
- Budget owners want proof the Stripe bill for 'storyboard template' will not jump next cycle.
- Teams and creators planning video projects, scripts, and storyboards collaboratively want to look able to finish collaborate in front of peers, not still googling 'storyboard template'.
- Proving to management that picking Boords for 'storyboard template' was not a random tool buy is the social job.
- Success is a pasteable, shareable, or editable collaborate result inside the same session.
- It also means holding '16:9' time, quality, and the observed Stripe checkout inside a range Not separately identified in evidence can explain.
04 · ICP
Ideal Customer Profile
- The core profile is Teams and creators planning video projects, scripts, and storyboards collaboratively doing collaborate, in the Online storyboard and video pre-production collaboration software category.
- Not separately identified in evidence pay for 'storyboard template', and administration may sit with Not separately identified in evidence.
- The buying trigger often shows up as a search for 'storyboard template', already present in the audited keyword table.
- United States is 12.79% of visits, so local work seasons can turn 'storyboard template' from latent need into a same-week must-solve.
- The primary pain is that collaborate is slow and error-prone, which is why '16:9' exists as a task query.
- Seat quotes and usage swings make Not separately identified in evidence hesitate after the first 'storyboard template' result.
- Budget signal for 'storyboard template': the observed Stripe checkout; observed rail is Stripe.
- Enterprise can buy seats or a contract for 'storyboard template'; 276.8K traffic shows people already pay or keep trying.
- Decision criteria include 'storyboard template' sample quality, limits, and whether Stripe checkout is frictionless.
- The shortlist comes mainly from same-job 'storyboard template' search results, and trust hinges on whether official pricing is self-serve readable.
- The repeatable reach path for 'storyboard template' buyers is Direct (60.67%), not a one-off campaign.
- The task query 'storyboard template' plus boords.com is the second touch, better for content pages than brand ads alone.
- Casual free-only users with no seat budget and no 'storyboard template' job are outside Boords's primary ICP.
- Traffic-adjacent domains that are not the same 'storyboard template' job cannot be auto-included or excluded from the ICP.
05 · Empathy Map
Customer Empathy Map
Primary personaAgency creative producer rushing a client-approvable timed board for a 30-second spot.
- They keep seeing 'storyboard template' result pages, boords.com, and same-job generation UIs.
- The old workflow, docs, and peer screens stay in view as 'storyboard template' substitutes.
- Peers talk in queries like 'storyboard template' and '16:9', not official handbook language.
- Users in United States also hear whether 'storyboard template' is worth the Stripe quota, not brand slogans.
- Types 'storyboard template'—the top-scoring query in the pool.
- Seeks a 'free video script template with built-in timing calculator, no signup'.
- Uses the no-signup script template with timing calculator before opening any account.
- Cross-checks StudioBinder and Celtx before committing the project.
- Thinks: can I ship the pitch board before paying, and subscribe only if we win.
- Thinks: is a monthly fee worth it versus a quick Keynote mock-up for the client.
- Fears the script overrunning its 30-second slot in front of the client (inferred)
- Resents paying for idle seats in the gaps between freelance gigs (inferred)
- They fear having to redo a failed collaborate pass; searching 'storyboard template' is already a frustration signal.
- Unclear bills or seats on 'storyboard template' makes lock-in to Boords feel hard to admit.
- The ideal gain is finishing collaborate in-session and handing over an output that satisfies '16:9'.
- If Direct can find Boords again for 'storyboard template' (60.67%), a successful reuse becomes habit instead of another bake-off.
06 · Journey Map
Customer Journey Map
Discover01
Evaluate02
Onboard03
Retain04
Advocate05
Emotion curve (inferred)
Key behavior
Googles 'storyboard template' and lands on the no-signup script template page.
Prototypes a board, hunts for the pricing page and export/share options.
Creates a project, imports the script, fills frames, invites teammates, pays via Stripe.
Returns directly for each new job—60.67% direct traffic—into saved projects.
Sends board links to clients and colleagues, generating the 6.69% referral share.
Friction / drop-off
No-signup hook captures no identity; users can leave without remembering Boords.
No public pricing tiers in evidence; comparison and budget approval stall.
Migrating existing sketches/PDF boards is costly; seat pricing unknown.
Long gaps between freelance gigs make the subscription look idle.
Referrals are only 6.69%; no template community or gallery amplifies sharing.
Product lever
No-signup tool with built-in timing calculator delivers instant value.
Leans on ~12K keyword pages to answer questions; pricing opacity has no counter-mechanism.
Templates plus the timing calculator shorten time-to-first-board.
Saved projects and direct-visit habit pull returns; no win-back mechanism evidenced.
Client-review links spread natively; no explicit invite or referral incentive evidenced.
07 · SWOT
SWOT Matrix
- Habit asset: 60.67% of 276.8K monthly visits arrive direct.
- Content asset: ~12K US keyword positions with zero paid spend.
- Focused position: owns the storyboard step between StudioBinder's suite and Celtx.
- Pricing and tiers are missing, blocking comparison and budget approval.
- Search overlap skews to aspect-ratio tool pages, which may bring off-job traffic.
- Trust assets are thin: no customer proof, retention, service, or security/compliance evidence.
- Opportunity term: storyboard template is low-volume but scores 78 as a candidate.
- External opportunity: US/UK/India traffic suggests English-language creative production collaboration demand.
- External opportunity: no-signup script templates are a low-friction hook into collaborative storyboard subscriptions.
- Closer peers: celtx/storyboarder/studiobinder; studiobinder has 830.4K traffic.
- Traffic +6.89% while keywords -13.71% and cost -21.73% may pressure efficiency.
- The keyword list mixes in off-job intents such as alliteration and third-person POV, creating mixed-traffic risk.
08 · PESTAL
PESTAL Macro Environment
- US 12.79%/UK 9.29% are top markets; GDPR and state privacy laws add fixed compliance cost.
- Boards may embed copyrighted reference stills, exposing Boords to DMCA takedown duty.
- Agency buyers cut video budgets first in downturns, hitting subscription renewals.
- USD Stripe billing vs India's 7.65% share squeezes conversion in price-sensitive markets.
- Freelance creator growth favors single-seat, low-touch subscriptions like Boords'.
- Explainer/short-form boom normalizes scripted pre-production, feeding template demand.
- AI generators (storyboarder.ai in the overlap list) compress manual board-building value.
- Text-to-video could skip script-and-board pre-production entirely, deleting the category.
- Boords's collaborate runs on cloud generation; 276.8K monthly visits push GPU and transcode energy onto each 'storyboard template' request.
- If 'storyboard template' media assets stay on boords.com, bandwidth and storage accumulate with return visits from United States (12.79%).
- Boords outputs generated media around 'storyboard template'; training-data and output copyright stay a standing issue in United States.
- Checkout runs on Stripe; platform rules plus likeness or music rights can limit how far 'storyboard template' may be published.
09 · Five Forces
Porter's Five Forces
Building the tool is easy; matching ~12K keyword positions and 60.67% direct habit is not.
Suppliers: Stripe plus cloud hosting; no model dependency, but Stripe is a single point.
Freelancers and small agencies can jump to Celtx or StudioBinder; buyer power runs high.
Pen-and-paper plus Keynote/PPT layouts deliver boards; non-AI substitutes cost near zero.
StudioBinder's 830.4K visits nearly triple Boords'; Celtx buys 28 paid keywords.
10 · 3C
3C Analysis
- Capability: SEO content engineering plus a lightweight web editor; no paid muscle.
- Economics: revenue rank #291; 87% direct+organic traffic implies low CAC.
- Structure: a third of StudioBinder's traffic yet ranked—high revenue per visit.
- End users plan video projects, write scripts, build storyboards, and collaborate through production.
- Pain: scripts, storyboards, and timing are scattered; gain: collaboration inside one pre-production flow.
- Missing evidence: no pricing, conversion, ARPU, retention, or ROI metrics.
- Same-job competitors: evidence lists celtx/storyboarder/studiobinder as closer product peers.
- Missing evidence: without pricing or seats, same-budget substitutes cannot be determined.
- Traffic-adjacent: top overlap is aspect-ratio tool pages, not storyboard suites, not direct competition.
11 · STP
STP Marketing Strategy
- Segment first by job: Teams and creators planning video projects, scripts, and storyboards collaboratively doing collaborate, versus evaluators who only search 'storyboard template' to compare.
- Then cut by who pays for 'storyboard template' and geography: Not separately identified in evidence versus free riders, and United States (12.79%) versus the rest.
- Target the layer that can be reached again via Direct and will pay for 'storyboard template', not every visitor.
- Seats expand the 'storyboard template' ring, they do not replace the individual job layer; see ICP exclusions.
- Position: video pre-production collaboration software, differentiating storyboards plus scripts plus timing in one flow.; in the customer's mind it should mean 'storyboard template', not generic AI.
- The reason to believe 'storyboard template' is revenue rank #291 and about 276.8K monthly visits, framed against manual work or other Online storyboard and video pre-production collaboration software tools.
12 · 4P
4P Marketing Mix
- Core: online storyboards and script planning for commercials, explainers, corporate video.
- Lead product: no-signup script template and timing-calculator pages.
- Stripe subscription, yet price_lines is empty: tiers and any free tier unevidenced.
- The free layer is a tool page, not an in-product tier—an acquisition pricing play.
- boords.com is the storefront: 60.67% of users arrive direct.
- Search shelf covers US 12.79% and UK 9.29%, landing on template content pages.
- Demand/channel implication: direct dominates and organic search follows; candidate keyword volume is low.
- Promotion logic: no-signup script templates funnel users toward collaborative storyboard subscriptions; add pricing first.
13 · AIDMA
AIDMA Decision Journey
- Attention arrives through Direct (60.67%) and high-relevance entries like 'storyboard template', not broad brand noise.
- Organic Search at 26.33% is the second attention surface for 'storyboard template'; boords.com must make that job obvious to Teams and creators planning video projects, scripts, and storyboards collaboratively.
- Interest comes from translating 'storyboard template' into a readable collaborate demo, not a feature dump.
- '16:9' shows they also want limits, price, or usage detail — the next page has to answer those.
- Desire holds when Boords finishes 'storyboard template' clearly faster than doing it by hand in one try.
- A free or limited trial lowers the cost of wanting 'storyboard template', otherwise desire dies in the bookmark bar.
- Heavy direct traffic means the brand can be recalled together with 'storyboard template', or they will search again next time.
- Revenue rank #291 and 276.8K visits become a memory hook only if people also recall 'storyboard template', not just the brand.
- Action is the first result on boords.com plus Stripe checkout; an extra signup step drops 'storyboard template' traffic.
- Let the free quota finish 'storyboard template' before the upgrade wall to turn interest into payment.
Evidence boundariesPrice tiers, free plan, billing cycle, and Stripe subscription terms are unknown.; Funnel, activation, and conversion from no-signup templates to paid are unknown.; Economic buyer/admin and team versus freelancer willingness to pay are unknown.; Retention, churn, LTV, CAC, support services, and security/compliance are unknown.
Evidence boundaries
Official website: https://boords.com
Ranking and revenue signals come from Toolify; traffic, channels and country distribution use SimilarWeb methodology; keyword Volume, KD and CPC come from DataForSEO. This is a research snapshot, not investment advice.
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