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EasySBC
EasySBC offers AI-powered solutions for EA FC 25, including SBC solvers and squad builders.
Market Data Board
1.3M monthly avgRead the market signal first
Traffic and channel data use SimilarWeb methodology; keyword metrics come from DataForSEO; ranking and revenue signals come from Toolify. Evidence snapshot 2026-07-01.Estimated monthly traffic (directional, not audited revenue).
Primary market category.
Non-brand search share indicates how much task-led discovery may exist.
Channel mix share of visits
Top countries traffic share
Competitor traffic three-month visits
Keyword Evidence
5 keywordsTask-keyword opportunity table
Score is Shipsite's opportunity score, blending the metrics on the left. Auditable inputs are Volume, KD, CPC, allintitle and KGR.| Keyword | Volume | KD | CPC | KGR | Score |
|---|---|---|---|---|---|
| sbc solver | 210 | 0 | $0.08 | — | 20.9 |
| fc 26 squad builder | 1.6K | 13 | — | — | 50.2 |
| easysbc alternative | 10 | — | — | — | 9 |
| ea fc evolutions tracker | — | — | — | — | 0 |
| fut squad builder | 390 | 24 | — | — | 35.4 |
KGR is shown once allintitle sampling lands for a keyword; Volume, KD and CPC are already auditable.
Product Evidence
0 capturesProduct and pricing captures
Only the product's own public pages are shown here.No public product screenshots passed the current evidence gate.
Strategy Frameworks
Business canvases and strategic analysis
Thirteen grounded views aligned with the site-building strategy desk: Business Model Canvas, Value Proposition Canvas, JTBD, ICP, Empathy Map, Customer Journey, SWOT, PESTAL, Porter's Five Forces, 3C, STP, 4P and AIDMA — opened by the insight brief.One-line positioning
EasySBC uses an AI SBC solver and squad builder to help players complete challenges at lower coin cost.
Target user
Targets EA FC Ultimate Team players and content creators; buyer is the same as the user.
Category role
Positioned as a gaming-assist tool focused on SBC solving and squad building rather than a general database.
THE VERDICTSurvives on habitual usage and a bundled tier, but structurally a small challenger dwarfed by futbin and hostage to EA.
Non-obvious insights
- 72% direct traffic against only 210 monthly 'sbc solver' searches shows retention, not SEO, drives traffic.
- Traffic is only ~1.5% of futbin's, showing AI-solver differentiation hasn't won market share.
- Saudi Arabia is the #2 market yet payment is Stripe-only, a latent conversion mismatch.
Mechanisms worth studying
- Even with negligible category search volume, habitual return can sustain a tool — retention beats SEO.
- Being hostage to one publisher's data cycle caps how much moat any AI feature can build.
01 · Business Model Canvas
Business Model Canvas
- No evidence naming underlying data or algorithm suppliers.
- Stripe serves as the payment partner.
- No evidence of an official EA or other strategic partnership.
- Stripe support means broader card coverage and built-in SCA compliance tooling.
- Maintain the solver and database algorithms in step with game updates.
- Sync meta ratings and evolutions data with in-game season/promo updates.
- Relies on direct access and organic search for acquisition; no paid-ad evidence found.
- Core terms have only ~1-2k searches; growth relies on the 72% direct-return habit, not SEO.
- Fully tied to EA's mechanics, it must sync solver/data logic to EA's annual release cycle.
- SBC solver, AI squad builder, meta ratings, evolutions, player database, club import.
- Subscription cost is weighed against coin/time savings, though savings figures are not evidenced.
- No evidence found describing community or status value.
- Subscription includes an ad-free experience, reducing distraction.
- Club import connects the player's real in-game club data to the tool.
- Self-serve subscription relationship, no evidence of assisted sales.
- No evidence found describing support channels.
- Annual pricing suggests retention is anchored on a yearly cycle; renewal rate is unknown.
- No evidence found of a refund policy, reviews or other trust mechanisms.
- Players need to complete SBC challenges and optimize squads efficiently within a coin budget.
- The subscribing buyer is the same as the end user; no evidence of team accounts.
- Usage context is an out-of-game web tool assisting SBC solving and squad planning.
- Pain is time- and coin-costly manual solving; gain is the AI solver saving both.
- Ultimate subscription is about $7.99/month billed annually at $96; subscriber volume unknown.
- SBC solving algorithm and player database/meta-rating data.
- 72% direct traffic reflects a strong base of returning users.
- Stripe payment infrastructure supports annual subscription revenue.
- 1.3M visits, ~1.6% of futbin's 82.6M — sustained by a loyal niche, not mass recognition.
- The solver and squad builder need continuous ingestion of live player market data.
- 72% direct traffic dwarfs 18% search — users return by habit, not search discovery.
- Direct traffic is 72% of the mix, suggesting strong return-visit behavior over search discovery.
- Subscription payment is processed via Stripe.
- Solver, builder and other tools are delivered directly via the web app.
- No evidence found describing post-purchase support channels.
- Development cost of maintaining the solver algorithm and database updates.
- Server compute cost that scales with solver request volume.
- Ongoing operating investment to keep pace with game version updates.
- Acquisition spend is unknown; traffic is dominated by direct access.
- The ~$96/year charge keeps transaction frequency low; real cost is live data ingestion.
- The Ultimate subscription, priced around $96/year, is the primary revenue unit.
- Only a single Ultimate tier is observed; no evidence of a tiered upgrade path.
- No evidence of API or other licensing revenue streams.
- No evidence of ads, API or licensing revenue — only the single Ultimate tier.
02 · Value Proposition Canvas
Value Proposition Canvas
Product side · Value Map
- The AI SBC Solver and AI Squad Builder are the core solving and building services.
- Club Import, Meta Ratings and the Player Database serve as supporting services.
- The AI Squad Builder automates fodder/budget math, relieving manual guessing.
- The ad-free experience in Ultimate reduces interruption during time-limited solving.
- Club Import syncs the real roster so recommendations match true inventory.
- My Evolutions tells users exactly which cards are worth evolving.
Customer side · Customer Profile
- Solve an SBC at the lowest coin cost before the time-limited window closes.
- Wants to feel like a savvy player who isn't wasting resources.
- Manually calculating optimal fodder combos is time-consuming and error-prone.
- With no free tier, users must commit to the full ~$96/year upfront.
- AI-recommended combos save coins compared to manual guesswork.
- My Evolutions personalizes recommendations to the user's actual roster.
03 · JTBD
Jobs To Be Done
- When EA FC Ultimate Team players and content creators stall on help players complete challenges at lower coin cost, they search 'fc 26 squad builder' or open easysbc.io.
- Direct is 72.31% of observed visits, so 'fc 26 squad builder' is a repeatable help players complete challenges at lower coin cost situation rather than a one-off search.
- Measured demand for 'fc 26 squad builder' shows EasySBC is needed because the current stack cannot finish help players complete challenges at lower coin cost in one pass.
- A deadline and one-shot delivery pressure force The self-serve subscribing player to choose EasySBC for 'fc 26 squad builder' or an alternative now.
- The functional job is delivering usable help players complete challenges at lower coin cost in-session, not learning another full suite.
- Before paying, buyers still line up 'fut squad builder' quality, limits, and subscription / EasySBC / Ultimate / nth on one comparison sheet.
- EA FC Ultimate Team players and content creators want less panic after a failed help players complete challenges at lower coin cost pass, especially when 'fc 26 squad builder' misses the expected result.
- Self-pay users want proof the Stripe bill for 'fc 26 squad builder' will not jump next cycle.
- EA FC Ultimate Team players and content creators want to look able to finish help players complete challenges at lower coin cost in front of peers, not still googling 'fc 26 squad builder'.
- Showing peers they can finish 'fc 26 squad builder' without help is the social job.
- Success is a pasteable, shareable, or editable help players complete challenges at lower coin cost result inside the same session.
- It also means holding 'fut squad builder' time, quality, and subscription / EasySBC / Ultimate / nth inside a range The self-serve subscribing player can explain.
04 · ICP
Ideal Customer Profile
- The core profile is EA FC Ultimate Team players and content creators doing help players complete challenges at lower coin cost, in the EA Sports FC gaming companion / AI utility tool category.
- The self-serve subscribing player pay for 'fc 26 squad builder', and administration may sit with No evidence of a team or organizational administrator role.
- The buying trigger often shows up as a search for 'fc 26 squad builder', already present in the audited keyword table.
- United Kingdom is 10.34% of visits, so local work seasons can turn 'fc 26 squad builder' from latent need into a same-week must-solve.
- The primary pain is that help players complete challenges at lower coin cost is slow and error-prone, which is why 'fut squad builder' exists as a task query.
- Quota exhaustion and whether paying is worth it make The self-serve subscribing player hesitate after the first 'fc 26 squad builder' result.
- Budget signal for 'fc 26 squad builder': subscription / EasySBC / Ultimate / nth; observed rail is Stripe.
- Self-serve subscription is the main path for 'fc 26 squad builder'; 1.3M traffic shows people already pay or keep trying.
- Decision criteria include 'fc 26 squad builder' sample quality, limits, and whether Stripe checkout is frictionless.
- They also shortlist futbin.com against 'fc 26 squad builder', and trust hinges on whether official pricing is self-serve readable.
- The repeatable reach path for 'fc 26 squad builder' buyers is Direct (72.31%), not a one-off campaign.
- The task query 'fc 26 squad builder' plus easysbc.io is the second touch, better for content pages than brand ads alone.
- Large custom-implementation deals that are not buying 'fc 26 squad builder' are outside EasySBC's primary ICP.
- People who use futbin.com for a different job than 'fc 26 squad builder' are not same-budget buyers.
05 · Empathy Map
Customer Empathy Map
Primary personaA core player running multiple SBCs weekly who avoids wasting coins before deadlines.
- They keep seeing 'fc 26 squad builder' result pages, easysbc.io, and same-job generation UIs.
- The comparison set keeps futbin.com next to the incumbent 'fc 26 squad builder' tool.
- Peers talk in queries like 'fc 26 squad builder' and 'fut squad builder', not official handbook language.
- Users in United Kingdom also hear whether 'fc 26 squad builder' is worth the Stripe quota, not brand slogans.
- Help me build a squad within budget and evolution paths.
- This solver isn't working well — is there an alternative?
- Imports club data so the tool auto-analyzes squad and fodder.
- Searches for alternatives, comparing against futbin and fut.gg before renewing.
- Worries manual guessing wastes extra coins and fodder cards.
- Questions whether $96/year is worth it when futbin is free.
- Feels satisfied when the solver finds a cheaper combo than expected.
- Feels let down paying yet lagging behind after a new game version drops.
- They fear having to redo a failed help players complete challenges at lower coin cost pass; searching 'fc 26 squad builder' is already a frustration signal.
- A sudden end to the free quota on 'fc 26 squad builder' makes lock-in to EasySBC feel hard to admit.
- The ideal gain is finishing help players complete challenges at lower coin cost in-session and handing over an output that satisfies 'fut squad builder'.
- If Direct can find EasySBC again for 'fc 26 squad builder' (72.31%), a successful reuse becomes habit instead of another bake-off.
06 · Journey Map
Customer Journey Map
Discover01
Evaluate02
Onboard03
Retain04
Advocate05
Emotion curve (inferred)
Key behavior
72% arrive via direct access, implying prior exposure through community word of mouth.
Opens the subscription page to compare the ~$96/year tier against free futbin.
Pays via Stripe and imports club data to unlock the squad builder and solver.
Runs weekly SBC solves and checks evolutions/ratings when EA drops new content.
Shares squad-builder results or recommends the tool in FUT creator circles.
Friction / drop-off
Core terms have only ~1,600 searches, capping new-user discovery via search.
With no free tier, users must weigh the full ~$96/year against free rivals directly.
Stripe-only may be a poorer fit in markets like Saudi Arabia with different preferences.
Each annual EA release risks a data mismatch until the solver is updated.
futbin's dominant 82.6M-visit voice can easily drown out its advocacy in FUT channels.
Product lever
The 72% direct-traffic pattern itself substitutes for weak search-based discovery.
Bundling solver, import and evolutions into one tier justifies the ~$96/year price.
Club Import auto-pulls the roster, lowering onboarding effort versus manual entry.
My Evolutions and Recommendations personalize to the roster, driving repeat visits.
Its content-creator positioning is the designed advocacy lever, though its pull is unquantified.
07 · SWOT
SWOT Matrix
- The habitual base behind 72% direct traffic is a strength most rivals lack.
- Stripe support gives broader global card coverage and compliance tooling.
- Bundling import, evolutions and recommendations is a combo futbin may not replicate.
- The product is fully tied to a single game, creating high version-cycle risk.
- 1.3M monthly visits is far smaller than futbin's 82.6M.
- Stripe-only payment may limit conversion in some regions.
- The 'fc 26 squad builder' keyword has 1,600 monthly searches at low difficulty.
- The 'sbc solver' keyword has zero difficulty, near-zero competition to acquire.
- Saudi Arabia accounts for 9% of traffic, signaling a market to deepen in the Middle East.
- futbin draws 82.6M monthly visits, the largest same-category competitor.
- fut.gg draws 23.8M monthly visits, continuing to compete for the same market.
- The product depends on EA's game rules; publisher policy changes could affect availability.
08 · PESTAL
PESTAL Macro Environment
- Depending on scraped EA data, EA's own stance on third-party tools is a policy risk.
- Saudi Arabia is the #2 market; SBC pack mechanics face tightening loot-box scrutiny.
- The ~$96/year price is discretionary spend, exposed to disposable-income swings.
- UK (10%) and Saudi Arabia (9%) are top markets — their economies drive revenue stability.
- FUT community treats third-party solver use as a normalized competitive practice.
- Its content-creator focus ties adoption to FC streamer squad-building content trends.
- Its value ties to each new EA title's data schema, requiring yearly technical resync.
- Rival futbin's 82.6M visits suggest a more mature data-scraping infrastructure.
- EasySBC still needs a cloud model to finish 'fc 26 squad builder'; 1.3M monthly visits write energy into unit cost.
- When United Kingdom users return to easysbc.io for 'fc 26 squad builder', repeat transfer of assets and generated results is a compressible environmental load.
- Operating 'fc 26 squad builder' for United Kingdom (10.34%) puts local privacy, content, and consumer rules under EasySBC.
- Collecting via Stripe for 'fc 26 squad builder' means tax, refund, and sanctions lists can limit where EasySBC may sell.
09 · Five Forces
Porter's Five Forces
'sbc solver' has KD0 and 'alternative' searches exist — entry barriers are low.
EA is the sole data supplier, holding absolute power over rules and API access.
The single ~$96/year tier is pay-or-leave, but alternative searches show buyers compare.
Community-shared manual guides and free database sites substitute for the paid AI solver.
futbin's 82.6M and fut.gg's 23.8M dwarf its 1.3M — rivalry is heavily lopsided.
10 · 3C
3C Analysis
- Has the capability to build an AI solver and a game-synced player database.
- The single ~$96/year tier concentrates revenue — economics depend on renewal rate.
- 1.3M visits versus futbin's 82.6M means it structurally can't set category norms.
- Players need to complete SBC challenges and optimize squads efficiently within a coin budget.
- Pain is time- and coin-costly manual solving; gain is the AI solver saving both.
- Ultimate subscription is about $7.99/month billed annually at $96; subscriber volume unknown.
- futbin.com, a same-job SBC/database tool.
- fut.gg, a substitute squad-building tool for the same job.
- futwiz.com is traffic-adjacent; direct competitive overlap is not confirmed.
11 · STP
STP Marketing Strategy
- Segment first by job: EA FC Ultimate Team players and content creators doing help players complete challenges at lower coin cost, versus evaluators who only search 'fc 26 squad builder' to compare.
- Then cut by who pays for 'fc 26 squad builder' and geography: The self-serve subscribing player versus free riders, and United Kingdom (10.34%) versus the rest.
- Target the layer that can be reached again via Direct and will pay for 'fc 26 squad builder', not every visitor.
- Win the single-player 'fc 26 squad builder' job first, then consider team features; see ICP exclusions.
- Positioned as a gaming-assist tool focused on SBC solving and squad building rather than a general database.; in the customer's mind it should mean 'fc 26 squad builder', not generic AI.
- The reason to believe 'fc 26 squad builder' is revenue rank #119 and about 1.3M monthly visits, framed against futbin.com.
12 · 4P
4P Marketing Mix
- The AI SBC Solver and budget/evolution-based Squad Builder are the flagship features.
- My Club Overview and Recommendations personalize the product beyond generic meta lists.
- The single Ultimate tier is ~$7.99/month billed annually, with no evidenced free tier.
- Ad removal is bundled into the paid tier rather than sold as a separate add-on.
- Distribution runs mainly on 72% direct access — the bookmarked URL is the real channel.
- Traffic concentrates in the UK, Saudi Arabia and US, reflecting FUT's Middle East fanbase.
- 72% direct traffic plus concentration in UK/US/Saudi geography suggests a brand-driven player community.
- Content creators sharing solver results could drive long-tail organic search.
13 · AIDMA
AIDMA Decision Journey
- Attention arrives through Direct (72.31%) and high-relevance entries like 'fc 26 squad builder', not broad brand noise.
- Organic Search at 17.8% is the second attention surface for 'fc 26 squad builder'; easysbc.io must make that job obvious to EA FC Ultimate Team players and content creators.
- Interest comes from translating 'fc 26 squad builder' into a readable help players complete challenges at lower coin cost demo, not a feature dump.
- 'fut squad builder' shows they also want limits, price, or usage detail — the next page has to answer those.
- Desire holds when EasySBC finishes 'fc 26 squad builder' clearly faster than doing it by hand in one try, and feels closer to that job than futbin.com.
- Published pricing lowers the cost of wanting 'fc 26 squad builder', otherwise desire dies in the bookmark bar.
- Heavy direct traffic means the brand can be recalled together with 'fc 26 squad builder', or they will search again next time.
- Revenue rank #119 and 1.3M visits become a memory hook only if people also recall 'fc 26 squad builder', not just the brand.
- Action is the first result on easysbc.io plus Stripe checkout; an extra signup step drops 'fc 26 squad builder' traffic.
- Keep price, limits, and the buy button for 'fc 26 squad builder' on one screen to turn interest into payment.
EVIDENCE BOUNDARIESActual paid conversion rate and free-user volume are unknown.; Renewal and churn rate data are unknown.; Whether there is an official partnership with EA is unknown.; Evidence of a support or refund policy is unknown.
Sources & Method
Evidence boundaries
Official website: https://www.easysbc.ioOfficial pricing: https://www.easysbc.io/subscription
Ranking and revenue signals come from Toolify; traffic, channels and country distribution use SimilarWeb methodology; keyword Volume, KD and CPC come from DataForSEO. This is a research snapshot, not investment advice.
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